Our own brand · Established in 2005
Jay’s cakes, biscuits
and waffles in the UK.
Everyday bakery favourites, with more to discover. Explore Jay’s own range of cakes, biscuits, waffles and pastries, supplied by Jay’s Foods to UK retail and wholesale customers.
The Jay’s story
Our name.
Your everyday favourites.
Jay’s is the own brand of Jay’s Foods Ltd, a UK food importer and distributor established in 2001. Launched in 2005, the Jay’s brand brings together ambient bakery and sweet snack products made in partnership with manufacturers across the UK and Europe.
From cake slices and biscuits to waffles and pastries, our range offers a choice of flavours and pack formats for everyday enjoyment. Retailers and wholesalers can explore the same catalogue to find products for their bakery, biscuit and snack shelves.
Learn more about Jay’s Foods →The current collection
Find your Jay’s favourites.
Explore the Jay’s collection by product type. Open a product to discover its pack size and further details.
Jay’s Cakes
Explore Jay’s cakes, sponge treats and sweet slices. Browse individual products for flavours and pack sizes.
Jay’s Waffles
Browse Jay’s waffles, from sharing packs to filled varieties. Find the format that suits your shelf or shopping basket.
Jay’s Pastries
Explore Jay’s pastries and puff pastry treats, with product details and pack formats listed below.
Jay’s Cookies
Browse the current Jay’s cookie selection and follow each product for pack sizes and ordering options.
Jay’s Buns & Breads
Explore Jay’s bread, brioche and bun selection for everyday meals and bakery shelves.
Jay’s Snacks
Browse Jay’s sweet snacks and find current product and pack information.
Retail & wholesale
Bring Jay’s to your shelf.
For wholesale stock, case formats and UK delivery enquiries, contact our team. Shopping for yourself? Products available to order online show their prices and ordering options on the product page.
Questions about Jay’s products
What is the Jay’s brand?
Jay’s is the own brand of Jay’s Foods Ltd. Established in 2005, it includes ambient cakes, biscuits, waffles, pastries and other bakery and sweet snack products.
Where can I buy Jay’s cakes and biscuits in the UK?
Browse the products above and open a product to see online ordering options. For wholesale supply or availability enquiries, contact Jay’s Foods.
Can retailers order Jay’s products wholesale?
Yes. UK retailers, wholesalers and foodservice businesses can contact Jay’s Foods for current availability, case sizes and delivery information.
Where can I find ingredients and allergen information?
Check the current product packaging. If you need information before ordering, contact our team with the product name or code.